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At Isitrealleather, we promote clarity. When labels reflect reality, shoppers win. Manufacturers grow. The planet breathes a bit easier. Together, let’s build a clothing industry where honesty shows with every stitch.
Fashion is a global powerhouse and generates billions in revenue each year. It operates across every layer of the clothing world, from conceptual design to the final sale on the retail floor. The industry drives from casual wear seen on city streets to exclusive haute couture pieces displayed on international runways. The Apparel & Accessories Industry is about trust. Our mission begins where most fashion conversations end: at the tag.
Just like food labels, clothing labels deserve your attention. Terms like “vegan leather” or “PU blend” often mislead, hiding synthetic origins. When labels lack clarity, your choice vanishes—and brands dodge responsibility. At Isitrealleather, we demand honest terms, clear definitions, and no more shortcuts. You deserve to know exactly what you wear.
Genuine leather comes from real animal hide and offers durability, comfort, and texture. Faux versions—like leatherette or synthetic leather—use plastic-based materials to mimic the look. Without proper labels, it’s hard to spot the difference, but over time, real leather proves its worth, while fakes wear out quickly.
The term vegan leather sounds eco-conscious, even noble. But many such products contain PVC or PU—materials that are neither plant-based nor biodegradable. They may skip animal origin, but they don’t skip toxic ingredients or wasteful production.
Some versions even use pineapple leaves or mushroom-based fibers, but often still coat them with plastics to increase durability. We’re not against innovation but we demand honesty. Call it what it is.
Greenwashing misleads shoppers. Brands use eco buzzwords like “sustainable” or “conscious” without proof. They hide plastics in “green” tags and fake transparency. This deception hurts progress. We urge fashion makers to label honestly, reveal true materials, and stop disguising synthetics as eco-friendly.
Shoes, wallets, belts, and watch bands—all fall under the same issue. If a handbag tag says “leather,” it should mean leather. If it’s fake, say it clearly. Consumers deserve to know if they plan to buy top grain, bonded leather, or synthetic with a fancy name. And until labels reflect reality, we continue our mission.
When you stand in a store, garment in hand, questions matter. What is this made from? Is it real or man-made? Can I see the material tag? If the label says “man-made upper,” it’s not leather. If it mentions “coated fabric,” it’s plastic. So, demand details. Ask for proof. And if answers aren’t clear—walk away.
Brands hold the power to educate or mislead. Responsible manufacturers can lead change, and state facts, not fantasies. Is it cowhide, sheepskin, or polyurethane-coated textile? The tag should say so. Clear labeling builds trust. Our message to the fashion world: tell the truth, label it right, and let your customers decide.
Material clarity shouldn’t depend on geography. That’s why we urge a global movement. If enough consumers demand transparency, supply chains will adapt. And when more shoppers refuse to accept ambiguous terms, the industry will shift. Clear labeling must become a universal standard—not a regional privilege—for fairness, ethics, and informed choices worldwide.
Many consumers think synthetic means safer for the planet. That’s not always the case. Faux leather often involves heavy chemical use and high carbon emissions. Unlike real leather, which can last decades and biodegrade slowly, synthetic items peel, crack, and end up in landfills sooner. We’re not here to choose sides. We’re here to call out myths.
You don’t need a fashion degree to spot the truth. Just curiosity, care, and readiness to read the tag. When consumers act as watchdogs, the entire apparel system responds. Ask the right questions. Choose materials that align with your values. And if something feels wrong, trust that instinct. Every purchase sends a message. When you choose wisely, you help shape a more ethical, transparent, and responsible fashion industry.
At Isitrealleather, we promote clarity. When labels reflect reality, shoppers win. Manufacturers grow. The planet breathes a bit easier. Together, let’s build a clothing industry where honesty shows with every stitch.
IsItRealLeather began with one goal: to defend and promote authentic leather in a world full of cheap substitutes. We’re not a brand or manufacturer—we are a community-driven resource backed by writers, leather crafters, and passionate consumers from around the world.
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